Indian Electoral System
Creating a multi-media movement that ignites discussion, interest and action around the electoral process in India.
WHAT
As a part of my thesis at the School of Visual Arts, I wanted to explore the theories of social movements and apply them to the general election in India. I tested the idea of turning first-time voters into life-time voters by engaging young people on college campuses. I wanted to tap into the strong knit communities of people who affect each others lifestyle and behaviours in mostly positive ways on college campuses.
By exploring these communities and the leaders that emerge in those systems I wanted to create small scale-social movements on college campuses to ignite discussion, interest and action around the general election 2014.
The Votever project was prototyped and piloted on one campus in Pune, India - MAEER's MIT Institute of Design with help of the Votever on-ground team: Akhil, Ritu, Chirag, Joydeep, Himanshi, Sarah, Maanas, Omkar, Arpit and anyone else who helped turning this from a project to reality.
WHEN
2014
ROLE
SYSTEMS THINKING
DESIGN RESEARCH
GRAPHIC DESIGN
STOP MOTION ANIMATION
TEAM
TANYA BHANDARI
While a large percent of the voting population in India takes part in the elections, there are still some sectors that are not too active in the process. One of those sectors are the first-time voters or the people between the ages of 18-23 at the time of the election. This range of people are students in colleges, and for some of them this is the first time they are living away from home.
One of the outcomes of this project was a short stop-motion animation that give an overview of the system of elections in India step-by-step.
